Build a clear shortcut to customer success.
User journey mapping should serve as a rallying point for all business stakeholders, from marketing to sales and operations. It helps your business emphasize and understand customer needs and ultimately improves your data collection strategy by monitoring specific behaviours and identifying valuable trends. This in-depth insight lets you focus your strategy on specific touchpoints, so you can provide your customers with an engaging experience that results in additional revenue for your business.
Through customer research and analysis, Spiria’s Customer Experience (CX) team creates a customer journey map detailing emotional and physical motivators, triggers, goals and struggles for your customers as they currently engage with your brand. Armed with this knowledge, you can insert value-added interactions and eliminate pain points to deliver a frictionless experience for customers. It’s important to understand how your customers move, from the moment they identify a need, to a destination of loyalty; doing so helps you measure and assess the user experience across every touchpoint and create satisfaction benchmarks. A well-defined customer journey mapping strategy will help you plan your digital transformation, become a customer-centric organization, improve your day-to-day operations and ultimately generate growth by providing your customers with what really matters to them.
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I’ve been reflecting on the nine years I’ve been at Spiria, and this past one has been a source of pride. Our Culture and Talents team shines with accomplishments that include setting up policies, processes, and initiatives that make our teams’ lives much easier, at work but also at home.
What are the advantages to each option, and how do you choose the one best suited for your software development project? What factors should guide your decision to go with a Time and Materials (T&M) project or with a Fixed-price contract?
