Google AMP coming to your email

© iStock/Google.

Google is integrating AMP (Accelerated Mobile Pages), its lite version of HTML/JS, in e-mail. Web Gmail will support AMP content as of today, and mobile Gmail in the near future, soon to be joined by Outlook.com, Yahoo Mail and Mail.Ru. Integrated AMP content will provide users with interactive features without having to click outside their Inbox. For example, Pinterest could email you a digest of the day’s most-read news articles, which you could pin to your Inbox. We suspect that this feature will inspire hordes of spammers. As one commentator said, “There had better be a setting to disable this, I don't want the equivalent of flash hacks and autoplay videos filling up my mailbox.

⇨ Ars Technica, “HTML email reborn, as Google brings AMP to your inbox.”