Android brand refresh

New Android logo. © Google.

With the last logo update dating back to 2019, Google revealed the first Android brand refresh in four years, one month before Android 14’s launch. For starters, the logo ditches the all-lower-case type style and goes back to conventional first-letter upper case. Second, the font is aligning with the Google logo by rounding the n and the r.

Jason Fournier, Director for Android Consumer Brand Management, confirms that the point is to tie the two brands together more closely. The lower-case android tended to get lost in the mix when it appeared next to the word Google. You’ll appreciate that the “bugdroid” robot mascot not only escaped unscathed from the redesign, but even got some 3D rendering out of it. According to Google, the new brand’s look will show up on Android devices later this year, most likely in time for the back-to-back launches of Android 14 and Pixel 8.

⇨ Android Police, Will Sattelberg, “Android is getting its first brand makeover in over four years.”

⇨ The Keyword, Jason Fournier, “A new modern look for the Android brand.”

2023-09-05