Digital marketing

Trade is one of humankind’s oldest activities. The Latin word for trade, or commerce, is commercium, from cum + merx, meaning “with merchandise”, expressing the very notion of an exchange of goods between people. Trade is at the heart of human…

As we know, the advertising world is changing drastically, with a massive shift of ad spending toward digital platforms. There are two main players who stand out in the global crowd. It will come as no surprise: those two are Facebook and Google.

The Agile philosophy and its Marketing variant foster openness to change by rethinking the way work is organized. Having read the excellent book “

Knowing where your sales leads come from is not a problem when potential customers have filled out a form; but how can you know when they’re calling in? Of course, you can easily identify customers who found your number on your website (or any other…

The method is based on the “link click listener”, which is available through Google Tag Manager and does not require Javascript.It will help you better understand where your email leads come from in just a few steps:1.     Creating a container in…

From Google’s official blog, www.insidesearch.blogpost.ca